What Is Organic Cotton and Why Should You Choose It?

You’ve probably heard about it before. It’s something that’s been gaining attention for a while, and for good reason. We’re talking about organic cotton. As you’ll deduce from this podcast, it’s not just a buzzword. Everything about organic cotton is a better way to care for yourself, others, and the planet.

When we hear the word cotton, we immediately conclude it’s a natural fabric. However, the use of the term “natural” here is subjective. It’s a marketing term that is often misleading, letting people know they’re buying unadulterated cotton.

Of course, cotton is natural since it’s something derived from nature and not artificially created. Still, how it was grown is where the difference lies. Conventional cotton farming, for one thing, is touted as one of the most chemically intensive forms of agriculture. That said, not all cotton is created equal. This is where the difference between traditional cotton and organic cotton shines through.

Organic cotton is a better alternative to conventional cotton because it’s natural in the truest sense of the word. It’s not grown using pesticides or synthetic fertilizers. It’s non-GMO (genetically modified organism). It hasn’t undergone chemical processing. It’s free from dyes and fabric finishes. It’s environmentally friendly and ethically produced.

So, organic cotton is the better choice because it supports your overall well-being and that of the people who grow it, and protects the planet. Want more reasons to convince you why organic cotton is the better choice? See below:

1. It Saves a Lot of Water

Organic cotton farming consumes 91% less water than conventional methods, enough to fill several bathtubs! Guzzling up that much water with traditional cotton farming produces only one cotton T-shirt.

2. It Does Away with Toxic Chemicals

Organic cotton is grown without synthetic pesticides and chemical fertilizers. It’s not grown from genetically modified seeds. Thus, growing it doesn’t compromise waterways or harm biodiversity.

3. It’s All for People Empowerment

Organic cotton farming is all about fair trade and ethical labor practices to ensure safer working conditions, better wages, and access to education for farmers. Even women now have opportunities to hold leadership roles in agriculture.

4. It’s Safer for Sensitive Skin

Because organic cotton is free from formaldehyde, heavy metals, and toxic dyes, it’s a smarter choice for people with sensitive skin and those suffering from eczema, psoriasis, multiple chemical sensitivity, or textile allergies. Even clothing brands, like Cottonique, specialize in hypoallergenic 100% organic cotton apparel exclusively made to reduce irritation for people with sensitive skin.

So, don't be fooled when you see “natural cotton” or “100% cotton” on labels. That’s not enough guarantee that the fabric used is organic. Unless a label explicitly says that it’s made from 100% organic cotton and includes certifications from trusted bodies like the Global Organic Textile Standard (GOTS) or USDA Organic, that’s the only time you can rest assured that what you’re buying is organic.

Listen to our latest podcast episode that breaks down the facts, busts the myths, and explains how making smart and mindful wardrobe choices can fuel real change.